Virgin Atlantic makes comparison shopping easier

Virgin Atlantic, one of the world's leading airlines, recently launched new functionality and a completely new website at www.virgin-atlantic.com. Using our QPX™ pricing and shopping technology, the new website improves the overall shopping process and lets flyers search for flights in a much faster manner -- across all global markets where Virgin Atlantic flies. Since re-launching the website five months ago, Virgin Atlantic has seen a sizeable increase in online bookings and nearly 5% in cabin uplift. 

Virgin Atlantic first launched these capabilities for their European, United States, South African and Australian markets. They recently completed launches for Hong Kong, Nigeria and China. In April of this year, their global rollout will be complete, launching to the Caribbean, UAE, Japan, Ghana and India.

With the new capabilities, Virgin Atlantic can now present flyers with more information, earlier in the process -- such as offering solutions for all classes of service on the initial flight selection page. This lets flyers quickly choose between Economy, Premium Economy and Upper Class options to find the best time, cost and class of service across a 7-day window.

As part of the launch, Virgin Atlantic also added videos about in-flight amenities and services to their search page, to aid conversion and upsell. These videos let travelers get a first-hand view of what it’s like to fly in the different cabin classes.

Michael Daventry, Manager of eBusiness Channel Delivery & Operations, Virgin Atlantic said, “We’ve been very pleased with the results of this launch! When flyers see the value they can get for the higher fares, they often trade up. The changes we’ve made to our website, in partnership with our IT team and web development agency LBi, plus the ease of integration that ITA offers, will allow us to introduce new features and functionality to our customers in a much faster manner. Later this year we hope to add: interline shopping, the ability to combine award miles and money, and award calendar shopping. We’ll be able to deliver the same great online service for all our customer needs.”

Virgin Atlantic is a great customer and we’re really pleased with the success they’ve had so far. We look forward to helping them achieve their goals throughout 2013.

Posted by Brian Mulvey, Program Manager