What do Air France-KLM travelers get with Affinity Search?

The best airfare deals across their combined global network, instantly!

Affinity Search uses ITA Software’s pricing and shopping technology to let travelers search the AFKL global network for the best deals. Results immediately display the lowest price for each destination with an intuitive Google Maps solution. It also includes filters that make it easy for travelers to select flights based on price, dates, duration and more.



When travelers select a point of departure, the new feature instantly returns prices to AFKL destinations worldwide for travel during a period of up to 180 days from the departure date. The traveler can then explore the results returned and complete a booking in a few simple steps.

Martijn van der Zee, SVP of eCommerce, AFKL said they selected ITA to develop Affinity Search because, “We knew they were the best partner for the job. We’ll be able to give our travelers useful features with ITA’s technology and we like their commitment to solving difficult airfare search problems.”

A global leader in air travel and Europe’s largest airline, AFKL has long been focused on driving value for their customers. They soft launched Affinity Search on airfrance.com for the Austrian, Finnish, Greek, Italian, Spanish and UK markets, and on klm.com for Finland, Greece and Austria. Now, they are progressively extending the functionality to their other country websites.

We can’t wait to see what AFKL does next. 

To learn more about ITA, visit www.itasoftware.com.

Posted by Nicola Simionato, Head of Account Management, EMEA