Frequent fliers vote American AAdvantage the best overall loyalty program

This year we sponsored the annual Freddie Awards, an awards program started by "frequent flyer guru" Randy Petersen, founder of FlyerTalk.com and editor of Insider Flyer Magazine.

Our customer American Airlines and their AAdvantage loyalty program won the Overall Airline Program of the Year (Americas). American uses our Reward Redemption product to allow AAdvantage members to shop online for flights using miles. Suzanne Rubin, President, American AAdvantage Loyalty Programs, accepted the award.



According to the Freddie Awards blog, “AAdvantage treats elite members well. Many members would say that the program offers the best domestic award availability of any U.S. airline and AAdvantage miles offer some of the most lucrative international award redemptions in the industry. Members are clearly happy after all these years.”

The Freddie Awards were inspired by Sir Freddie Laker, who was knighted by Queen Elizabeth II for his contribution to commercial aviation. Winners are determined by members of frequent traveler programs who vote for their favorite program in a variety of categories. This year over 1.3 million global program members voted for their favorite programs.

The awards ceremony was held on April 26 at the Renaissance Hotel, Newark Airport. Over 400 travel industry executives, journalists and bloggers attended the gala event. The son of Sir Freddie Laker, Freddie Laker Jr., made a special guest appearance and helped emcee the event along with Randy Petersen and actor Robert Wuhl.



Congratulations to American Airlines and all the winners!

Posted by Cara Kretz, Sr. Manager Marketing, Communications and Public Affairs, Travel