China Southern Airlines signs up for QPX air shopping

China Southern Airlines, a SkyTeam member and the largest airline in Asia, signed a multi-year agreement to use our QPX™ pricing and shopping technology to improve the international airfare shopping experience for their online users.

With China becoming one of the world's fastest growing travel markets, China Southern Airlines is the first Chinese airline to take advantage of our technology to enhance the overall shopping experience for their customers. “QPX is the most advanced air ticket pricing and shopping engine in the market. QPX will help us innovate our online air ticket shopping and drive our online direct sales, which will allow us to slash distribution costs.“ said Mr. Jerry Hu, CIO of China Southern Airlines.

China Southern Airlines plans to use QPX for international revenue and reward redemption pricing and shopping, as well as ticket exchanges and refunds. The rollout will take place in phases, with the first release expected in Spring 2014. When launched, China Southern Airlines will provide a faster, more accurate and easier to use online air ticket shopping experience for their customers.

To learn more, visit www.itasoftware.com.

Posted by Kevin Wang, Strategic Partner Manager, Travel