Virgin Atlantic sees success by improving user flight shopping experience

Over the past year Virgin Atlantic completely redesigned www.virigin-atlantic.com and expanded the way they use Google’s QPX™ pricing and shopping technology to simplify and improve the flight shopping process.

Their hard work has definitely paid off, as Virgin Atlantic has seen a significant increase in flight search conversions and the overall value of completed bookings since launch. Additionally, Virgin Atlantic was recently named the Lovie Award’s 2013 Web Futures Gold Winner for Best User Experience. 

David Bulman, Director of Information Technology, Virgin Atlantic, “One of the biggest benefits we realized since launching QPX is the dramatic increase in booking values. It’s easy for customers to quickly compare the different classes of service and realize the value they can get for different fare families. This means customers are frequently trading up and in fact, booking values on our flight search page have increased over 17% year-on-year. Working with Google and implementing QPX technology played a critical contribution to this success.”

We work with our travel partners, like Virgin Atlantic, to make the travel experience better for our users and help them innovate to accomplish their goals. You can check out the video and details about Virgin Atlantic's recent success. Way to go Virgin Atlantic!

Posted by Nicola Simionato, General Manager, Travel, EMEA & APAC